JLS auditioned for X factor in 2008 and came second place. At the time there was space in the industry for a new boy band, they were all good looking boys who would be very popular among Young girls. They were normal boys looking for a chance in the music industry but their image from the start of x factor and the end of x factor is completely different. They have been taught mannerisms o how to act like a professional music star.
2. Stars as products
The Saturdays are the big new girl band as there are no popular girl bands at the moment. Girl bands have an immediate appeal to both boys and girls in the mainstream audience and for young girls can also be looked up to. However they are only popular at this moment in time as there is a gap in the market, in a couple of years a new girl band will become more popular than they are.
3. Stars as embodiments of ideologies/cultures
Beyonce is looked up to by many males and females and she is often referred to as "queen bee" She embodies the ideology of strong independent women who can do everything they want and do not need a man to support them.
4. Stars as personalities
Adele is represented as a very real and honest perosn she is often critised by her weight but belives that her job is only to make music and she should not care about her appernece as much as other stars but for this she is very well respected.
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